Evaluate Web-based Marketing Programs

You’re spending a lot on online marketing, but don’t know if your marketing dollars are having an impact. Marketing programs like search marketing, banner advertising, couponing, etc., drive visitors to a website but may not result in an action you can track directly to a sale. We can use profiling questions and clickstream data to understand the quality of traffic you’re driving to your site and the impact of marketing programs on driving site visitors’ satisfaction and future behaviors.