Media / Content / Entertainment

Media and informational websites have the dual challenge of meeting the needs of their online audience while finding the best way to monetize the website. ForeSee Results can apply the proven methodology of the American Customer Satisfaction Index (ACSI) to help media and content websites determine:

• The profiles of specific site visitor audience segments to support advertising sales efforts and to tailor edtorial to the segments' needs and expectations



• The impact of satisfaction on return site visitors, recommendations and other desired future behaviors
  
  
• The right balance of advertising and content that helps media sites maximize revenue without eroding satisfaction with the online experience



• How to prioritize website improvements based on “voice of customer” feedback



• The comparative effectiveness of paid content, advertising, search marketing and other methods at driving satisfied visitors to the site



• Identify the right mix of free and paid content to acquire more subscribers to paid content parts of a website

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