ForeSee Results Research Commentaries
Click below to download a recent research commentary on customer satisfaction trends.
Spring 2009 Top 100 Online Retail Satisfaction Index
Overview Report: Customer satisfaction with online retail drops significantly this year, from 75 to 73 on the study’s 100-point scale. Many e-retailers are struggling during the recession, but Netflix and Amazon manage to maintain their consistently superior performance. Find out why satisfaction matters so much online and who comes out ahead in various e-retail categories.
Apparel & Accessories Report: L.L. Bean, Victoria’s Secret, and Zappos top the list of the 22 apparel & accessories retailers in the Top 100, while Nike, eBags, Neiman Marcus, and Eddie Bauer stumble. Learn what the industry should do to improve online satisfaction in a way that drives purchase intent.
Computer & Electronics Report: Newegg, TigerDirect, and HP top the computer & electronics industry, while perennial favorite Apple falls five points. Gain insights into trends in customer satisfaction in this category and find out which computer and electronics retailers do the best job using their website to drive purchases.
Customer Acquisition Source Report: A special look at what kinds of paid marketing initiatives drive the best traffic finds that social media isn’t quite on fire yet, in terms of quantity or quality of leads.
Spring 2009 ForeSee Results Nonprofit Website Study
ForeSee Results recently conducted our first study of constituent satisfaction with nonprofit websites and found that a highly satisfied visitor to a nonprofit website is more likely to donate, volunteer, recommend, return, and use the website instead of a more costly channel.
Spring 2009 ForeSee Results/Forbes.com Online Financial Services Study
The 2009 report shows that despite the faltering economy, online customer satisfaction with banks, credit unions, investment firms, and credit card companies is up across the board.
Holiday 2008 Top 40 Online Retail Satisfaction Index
Overview Report: Amazon and Netflix top the list and are the only two online retailers to score above 70. Only 10 websites improved satisfaction year-over-year, while more than 40% saw satisfaction decline.
Free Shipping Report: Free shipping is becoming more and more common, and it can be an effective acquisition tool.
Mobile Apps Report: Our follow up report on the usage of cell phones during the holiday shopping season indicates that while a small percentage of shoppers use a cell phone while browsing in a store, it could be the next big thing.
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Christmas 2008 Top 30 UK Online Retail Satisfaction Index
Overview Report: Play.com and Amazon UK top the list of leading UK online retailers for the second year in a row. Find out why online customer satisfaction is a driving force in building sales and loyalty.
Free Delivery Report: Free delivery is becoming more and more common, and highly satisfies shoppers when available.
Mobile Apps Report: Our follow up report on the usage of mobile phones in the U.K. during the Christmas shopping season indicates that while a small percentage of shoppers use a cell phone while browsing in a store, it could be the next big thing.
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Spring 2008 Automotive Website Satisfaction Index
ForeSee Results recently conducted our first Automotive Website Satisfaction Index to determine the role of automotive websites in driving loyalty and sales.
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