ForeSee Results White Papers
Click below to download a white paper on customer satisfaction trends.
ForeSee Results Online Transparency Study
Online interactions with the federal government directly impact citizens’ level of overall trust in federal departments and agencies and their likelihood to participate in government both online and offline.
Adopting a "Virtuous Cycle" of Insight, Execution and Refinement: How to Continuously Improve Online Customer Satisfaction With a Better Shopping Experience
As the online channel plays an increasing role in driving revenue growth, customer acquisition, loyalty and retention, retailers can gain competitive edge by continually enhancing the shopping experience and improving online customer satisfaction.
Measuring Word of Mouth Online: Six Key Considerations
Word of Mouth is certainly one of the most credible ways to get a recommendation about a company, product, or service and the practice has been growing exponentially over the past few years with the advent of online social networking online and Web 2.0.
The Voice of Customer: Qualitative Data as a Critical Input to Web Site Optimization
Understanding how customer satisfaction analytics fit into the web measurement ecosystem is critical for people responsible for maximizing the contribution of the website to their company’s strategic objectives.
Rethinking Net Promoter®: Simple Flaws Tarnish Simple Idea
Net Promoter Score has been heavily promoted as the "one question you need" to run a business. However, a closer look at the facts reveals a number of flaws that make this concept far from ideal as a business metric.
How to Avoid the Nine Pitfalls of Measuring Website Success
How can you really measure website success? If you rely on traditional web metrics, that's a great start. But don't fall prey to these easy-to-avoid pitfalls.make sure you get the greatest possible return on your online investments.
Discover what you can do to implement best-in-class measurement methodologies.
Understanding the True Value of Your Marketing Initiatives: Solutions for Product Companies
Product companies that don’t sell online face unique challenges in quantifying the value of their sites and other online initiatives. ForeSee Results has developed some unique solutions to address these challenges.
Understanding and
Influencing Customer Behavior:
Integration of Customer Satisfaction Analytics
with Clickstream Analytics
With clickstream analytics, you know WHAT your online customers are doing
online. But, do you know WHY?
To learn how to take your web analytics to the next level by adding the
WHY to the WHAT, download this free white paper on the value of adding
customer satisfaction measurement to your behavioral web analytics.
Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior: Introducing the Multi-channel Value Index
The influence of the web on multi-channel retail has grown enormously over the past several years. Today, the web plays a key role in multi-channel retail as both a purchase and a retail channel. However, to date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. The Multi-Channel Value index (MCVI) is a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer’s overall sales through a calculation based on the ACSI methodology.
Next Generation Web Metrics:
Using Proven
Customer Satisfaction Measurements to Maximize Website ROI
While online businesses have grown at a phenomenal rate over the past decade, web metrics that measure website success have not kept pace. This white paper explores how scientifically-based customer satisfaction measurement has evolved to become the next generation web metric to help e-business managers better prioritize their website investments and to allocate resources to the areas that will yield the highest return in terms of satisfying website visitors and maximizing economic benefit.
:: For businesses and nonprofit organizations
How to Avoid the Top
11 Pitfalls of Measuring Website Success
(For Financial Institutions)
Online banking holds great promise for customer retention and cross-selling more products to more customers. However, most traditional web metrics provide limited business intelligence to make that promise a reality. Find out the top mistakes you may be making when measuring website success - and how to avoid them.
Executive Guide:
Best Practices in Multi-Channel Measurement
Because cross-channel retailing is so vital, companies need measurements that allow them to make meaningful, cross-channel comparisons and gain actionable insights as to how one channel impacts activity in another.
Download this 2-page Executive Guide, "Best Practices in Multi-Channel Measurement" to find out how your company can make the most of its measurements—in any retail channel.
Executive Guide to Improving E-tail Acquisition and Retention Rates
E-tailers want to maximize profitability though efficient, cost-effective conversion rates—at every step of the purchase lifecycle.
To really understand what drives successful sales conversions, organizations need to focus on causes, or drivers, of online behaviors instead of just analyzing their effects. By measuring satisfaction at each stage of the lifecycle, e-tailers gain insight into those elements driving satisfaction and their impact on future revenue-producing behaviors.
Download All ForeSee Results White Papers |
|